User research
Evidence you can act on.
I run discovery that produces evidence you can act on — not reports that sit in a drive. Interviews, usability testing, contextual research, synthesis that travels through to delivery.
One thread from insight to interface.
10+ years turning user insight into shipped products — research, service design, user experience, interaction design, user interface design, and design systems, sharpened with AI-first methods that move at the pace of modern product teams.
From discovery to delivery.
The human stays at the centre.
I hold the evidence and the judgement — AI just carries the weight of getting there faster.
How I show up
I cover the full UCD spectrum myself — user research, service design, UX and UI, interaction design, design systems, and the operations that hold it all together. One person, one thread, from insight to interface — evidence-led, sharpened with AI-first methods that move at the pace of modern product teams.
Service design
The user in the room at every stage.
I map end-to-end journeys with the user in the room at every stage — surfacing the gaps between what teams think happens and what actually happens.
UX & UI design
Grounded in evidence. Built to ship.
I design interfaces grounded in evidence and built to ship — wireframes through to high-fidelity, accessible by default.
Interaction design
Moments that make or break trust.
I design the moments that make or break trust in a product — the states, transitions, and micro-decisions that most teams skip.
Design systems
Patterns that actually get used.
I build and govern design systems that hold up across products and projects — components, patterns, and documentation that actually get used.
Product analysis
What's working, what isn't, what next.
I assess what's working, what isn't, and what to do next — heuristic reviews, competitor analysis, gap analysis grounded in real usage.
Design operations
Design that runs on rails.
I set up the tooling, file and version systems, research repositories, and design-system upkeep that keep UCD work organised and reusable — so nothing gets lost and the next project starts ahead.
Workshops & design sprints
From problem to tested prototype.
I use design-sprint methods to move from a fuzzy problem to an evidence-tested prototype quickly — structured, focused, grounded in real user input, AI-accelerated.
Inclusive design & accessibility
Inclusive by default.
I build accessibility and inclusive design into the work from the first wireframe — WCAG-literate, embedded as practice, not bolted on as an audit at the end.
AI-first design workflows
Speed without losing judgement.
I use AI to speed up research synthesis, pattern detection, documentation, and prototyping — without letting it replace the judgement that makes design work trustworthy.
Rigorous design. Delivered faster.
When you need design that teams can act on — delivered faster than traditional practice allows.